Paris Hilton looked stunning as she promoted her her 17th (yes, 17th!) fragrance in Mexico City last night.

But the heiress found herself in somewhat of an awkward situation when she had to pose next to a cardboard cutout of herself ... that looks nothing like the real her.

It seems like the promotional photo was heavily photoshopped and airbrushed, and with the real Paris standing right beside it in a similar dress, it was even more obvious.

Regardless, the fragrance launch was a success. The socialite gave a play by play of the event on Instagram, sharing videos of fans who giddily snapped photos with her as Paris Hilton music played in the background.